Every campaign from June 24 to September 24, 2026. Spend is the $6,000 monthly retainer, June through September (September prorated to the 24th), split across campaigns by emails sent at $1.26 per email. A demo request is a prospect who asked for or agreed to a demo, meeting, site visit, lunch and learn or call in an email thread. Attio deals that reached a demo stage are added on top.
| Cycle | Sends | Interested | Demo requested | Demo booked | Cost | Per interested | Per demo request | Per demo booked |
|---|---|---|---|---|---|---|---|---|
| C1 · June | 1,891 | 10 | 5 | 4 | $2,387 | $239 | $477 | $597 |
| C2 · July | 1,495 | 11 | 7 | 5 | $1,887 | $172 | $270 | $377 |
| C3 · July | 2,369 | 8 | 3 | 2 | $2,990 | $374 | $997 | $1,495 |
| C4 · August | 1,669 | 5 | 3 | 3 | $2,107 | $421 | $702 | $702 |
| C5 · August | 1,376 | 5 | 0 | 0 | $1,737 | $347 | none | none |
| C6 · September | 7,153 | 21 | 3 | 0 | $9,029 | $430 | $3,010 | none |
| C7 · Sept 21 on | 2,109 | 4 | 1 | 0 | $2,662 | $666 | $2,662 | none |
| Total | 18,062 | 64 | 22 | 14 | $22,800 | $356 | $1,036 | $1,629 |
Five prospects from the ASLA show campaign agreed to meet at the booth (Tolar Manufacturing, Pamela Burton & Company, Mee Industries, Tournesol Siteworks, Eide Industries). They are not counted as demo requests. Cycle 7 has been sending for three days.
| Cycle | First reply | Prospect | Source | Booked | Attio stage now | What they said |
|---|---|---|---|---|---|---|
| C1 | 2026-06-30 | Tootsie's at the Stanford Barn | Email thread | Yes | Demo Completed; Lead Unqualified | Rocco: 'let meet so I can see what you have to offer. What day works for you?' then 'July 9th at 12 works.' |
| C1 | 2026-06-30 | Plow | Attio only | No | Demo Requested | Attio deal reached a demo stage |
| C1 | 2026-07-14 | JAX Vineyards | Email thread | Yes | Demo Completed | Dan: 'Yes, come by. I'd like to see what this costs.' Self-booked Thu 1pm. |
| C1 | 2026-07-15 | Isa Restaurant | Email thread | Yes | Proposal Requested Lost; Proposal Sent Lost | Sam: 'Sounds great! See you then!' |
| C1 | 2026-07-15 | Elephant Sushi | Email thread | Yes | Lead Paused | Elena: 'I'd love to chat. Please call me.' Call held the week of Jul 14. |
| C2 | 2026-07-14 | Shoreline Awning & Patio | Email thread | Yes | Lead Paused | Dan Ryan: 'July 16 at noon works. Please send me an invite.' |
| C2 | 2026-07-15 | William Duff Architects | Email thread | No | Demo Requested | Phoebe Lam: 'We do lunch and learns... cc'd Alek, who can assist with setting something up.' Jul 16 slot cancelled by them. |
| C2 | 2026-07-17 | Shades of Green | Email thread | Yes | Demo Completed | Wendy: 'Are you looking to set-up a lunch and learn?' Held Sep 10. |
| C2 | 2026-07-18 | Mersea Restaurant | Email thread | Yes | Lead Paused | MeeSun: 'Ian... will be your primary contact to schedule a demo.' Ian booked Zoom Jul 28 11am. |
| C2 | 2026-07-21 | Brasswood Estate (Napa) | Email thread | Yes | Demo Completed | Quinton: 'My GM would like for me to meet you.' then 'I'll see you then!' |
| C2 | 2026-07-29 | Stoev Design Group | Email thread | No | Demo Requested | Nadia: 'Would you be available to connect this week or next?' |
| C2 | 2026-08-18 | Fiddlers Green | Email thread | Yes | Demo Scheduled | Sinead: 'when are you able to come by to show us the focal heaters?' then 'see you at 2pm on Tuesday 9/1' |
| C3 | 2026-07-28 | Bru Grill & Market | Email thread | Yes | Proposal Requested | 'I am available Aug 26th Wednesday.' No time confirmed in writing. |
| C3 | 2026-07-31 | WeHo Bistro | Email thread | No | Lead Paused | Jeff: 'Please text me to set up an appointment.' |
| C3 | 2026-08-18 | The Waterfront Venice | Email thread | Yes | Proposal in Negotiation | Andy: 'Yes. Sounds good... Let me know what time works.' Sep 22: 'too rich for my blood.' |
| C4 | 2026-08-12 | Ballyhoo Hospitality | Attio only | Yes | Demo Completed | Attio deal reached a demo stage |
| C4 | 2026-08-13 | Hofman Hospitality Group | Email thread | Yes | Lead Paused; Proposal Requested | same prospect, second domain |
| C4 | 2026-08-17 | Bluewater Grill | Attio only | Yes | Demo Completed | Attio deal reached a demo stage |
| C6 | 2026-09-10 | Marlena Long Beach | Email thread | No | Qualified | Robert: 'Yes, I could meet briefly next Tuesday afternoon.' |
| C6 | 2026-09-21 | Doster | Email thread | No | Lead Received | Weston Burt: 'Would be happy to hop on a call and discuss.' Raj sent cal link Sep 21. |
| C6 | 2026-09-22 | Norman Rose Tavern | Email thread | No | Lead Received | Dinara: 'Please give me a call at ... to discuss.' |
| C7 | 2026-09-23 | Anaviv's Table | Email thread | No | Lead Received | Arnon Oren, CEO: 'Send me a virtual demo.' Not tagged interested in EB. |